They could pretend to be a figure of authority, a friend or even just somebody in need. They will appeal to our emotions in some way and ask us questions to collect important information.
Common emotional triggers they use are:
- Fear – by acting as somebody in authority, making threats or simply by pushing that something must be done to a tight time limit.
- Compassion – by pretending to be poor, lonely or even a family member in financial need.
- Loneliness – dating sites and social media are rife with fake accounts and bots trying to lure in the unwary, building trust, promising romance and then using the victim.
- Greed – Get rich quick scams, fake jobs and interviews and false lotteries and prizes are all used.
Even if what we tell them is not enough information to let them "log in as us", or take advantage directly, social engineering attackers:
- gradually build up a picture
- learn our weak points
- gain our confidence
- combine what we tell them with information they have found elsewhere.